Sales & Marketing Operations · Helsinki

The operations layer behind your sales and marketing teams.

Quantrah designs, builds and operates the systems your sales and marketing teams run on: HubSpot, automation, data, reporting and outbound infrastructure, so your people can sell and market instead of fighting their tools.

Book an ops auditSee how we work
Live 5–10K prospects a week, under 1% bounce
$2M+New sales in a quarter · MarketScale
47 → 74%Show-up rate · MarketScale
50K/moEmail infrastructure · HR Congress
<1%Bounce at 5–10K/wk · Outra
Track record

Thirteen revenue teams, four continents.

Operations built and run for B2B companies across the Nordics, EU, UK, US, MENA and APAC, as an embedded operator rather than an agency handoff.

Operators embedded, not agencies retained

iDealsMainstay DigitalArratechMarketScaleOutraThe HR CongressJadenXHomesearchOmni HRSolvoParallelSovEconTranscend StudioiDealsMainstay DigitalArratechMarketScaleOutraThe HR CongressJadenXHomesearchOmni HRSolvoParallelSovEconTranscend Studio
Client logos

Names run as wordmarks until you have each company’s logo. Drop a file into assets/logos/ named after the company (marketscale.svg, ideals.png) and the next build swaps it in automatically. No code change needed.

The problem

Your revenue team is running on duct tape.

Three versions of the same problem, depending on which chair you sit in.

Founder / CEO

You are still the one fixing the CRM.

Deals live in three places, the handoff to sales is a Slack message, and the person doing ops is you at 11pm. Hiring RevOps is months away and you need the system working now.

VP / Head of Sales

You have reps, but nobody owns the system.

Leads sit unassigned, stages mean different things to different people, and forecasting is a spreadsheet somebody rebuilds each Friday. The team is selling around the tooling instead of with it.

Head of Marketing / CMO

You need MarOps, and cannot justify the hire.

Lead scoring was set up once and never revisited, attribution stops at first touch, and deliverability quietly collapsed last quarter. Sales says the leads are bad; you cannot prove otherwise.

What we do

Two pillars, five modules.

Sales Ops and Marketing Ops are the offering. Outbound, CRM and data are modules inside it, not the headline, and never sold as standalone lead generation.

Pillar A

Sales Operations

Your sales team’s back office.

  • CRM architecture and administration in HubSpot, Salesforce, Pipedrive or whichever CRM you already run
  • Pipeline design, deal stages, forecasting and reporting dashboards
  • Lead routing, assignment rules, SLAs and SDR → AE → CS handoffs
  • Sales stack setup and admin: Apollo, ZoomInfo, Salesloft, Sales Navigator, Expandi
  • Data hygiene, enrichment, deduplication and migrations
  • Enablement systems: templates, sequences, playbooks, KPI tracking
Pillar B

Marketing Operations

Your marketing team’s engine room.

  • Marketing automation and lifecycle workflows in HubSpot Marketing Hub
  • Lead scoring, MQL/SQL definitions, attribution and reporting
  • Email infrastructure and deliverability: domains, authentication, sending reputation
  • Campaign ops: landing pages, forms, list management, segmentation
  • Webinar and event operations with follow-up automation
  • Marketing ↔ Sales alignment: shared definitions and closed-loop reporting
M1
Outbound Infrastructure

Domains, inboxes, warm-up, deliverability, Clay enrichment tables and multi-channel sequencing.

M2
CRM Implementation

Onboarding, portal audits and migrations, in either direction, between HubSpot, Salesforce, Pipedrive or spreadsheets.

M3
Data & Enrichment

ICP definition, list building, enrichment waterfalls and verification.

M4
Automation

Zapier and Make, native integrations, AI agents for research and personalisation.

M5
Reporting

Funnel dashboards, pipeline reviews and board-ready revenue reporting.

How it works

Audit. Build. Operate.

Each stage stands on its own, and each ends with something documented that belongs to you.

01

Ops Audit

Two weeks across your stack, data, process and deliverability. You get a written findings document and a prioritised roadmap that stays useful whether or not we continue.

Duration
2 weeks
You get
Audit + roadmap
We own
Diagnosis
02

Infrastructure Build

A scoped sprint. CRM, automation, data and outbound systems built inside your accounts, tested, and documented so your team can run them.

Duration
4–8 weeks
You get
Working system + docs
We own
Build and handover
03

Fractional Ops Lead

We run Sales and Marketing Ops as an embedded team member. This is the flagship engagement, and how we work with iDeals today.

Duration
Monthly
You get
An operator, not a queue
We own
Running it
Results

Numbers from systems we actually built.

Every figure comes from a named engagement, with the client and context underneath it.

$2M+

New sales generated in a single quarter, leading a 12-person outbound team.

MarketScale
47 → 74%

Appointment show-up rate, lifted with structured process rather than more volume.

MarketScale
50,000

Emails a month from infrastructure built from zero: 15 domains, 60+ inboxes, full SPF/DKIM/DMARC. 5× ROI.

The HR Congress
<1%

Bounce rate at 5–10K prospects per week using Apollo, Clay, Smartlead and MillionVerifier.

Outra
+60%

CRM data accuracy after HubSpot implementation, with +45% ticket resolution and +40% faster decisions.

Homesearch
500 → 30K

Platform users in 8 months, while cutting weekly spend from $2,000 to $400.

Parallel
Case studies

Six builds, start to finish.

Situation, what got built, and what changed, in the client’s own numbers.

MarketScale · Dallas · 2024–26

Outbound team and show-rate

  • Situation. A 12-person outbound team (10 appointment setters and 2 lead generators) with inconsistent process and meetings that were booked but not attended.
  • What we built. Structured the motion end to end: sequencing, qualification criteria, SDR → AE handoffs and a confirmation process around every booked meeting. CRM workflows rebuilt across Salesforce, HubSpot, Apollo and ZoomInfo Engage.
  • Result. $2M+ in new sales in a single quarter, show-up rate from 47% to 74%, and meeting bookings up 30%.
The HR Congress · Budapest · 2024–25

Outbound infrastructure from zero

  • Situation. No sending infrastructure and no way to reach the market at volume without burning the primary domain.
  • What we built. Built the whole stack from scratch: 15 domains, 60+ mailboxes, SPF, DKIM, DMARC, custom tracking domains, warm-up schedules and volume pacing. Moved manual outreach onto Woodpecker and Instantly.
  • Result. 50,000 outbound emails a month running reliably, returning 5× ROI.
Homesearch · London · 2023–24

HubSpot implementation

  • Situation. A CRM the team did not trust, with inconsistent data and reporting that could not answer basic questions.
  • What we built. Implemented HubSpot properly: objects, properties, lifecycle stages, routing, dashboards and the service module. Then trained the team on it.
  • Result. +60% CRM data accuracy, +45% ticket resolution, +40% faster decision-making, +35% process efficiency and +50% team proficiency.
Outra · SF Bay Area · 2025–26

AI-powered outbound engine

  • Situation. Second hire on the go-to-market team at a newly launched lead-gen startup, with no BDR function in place.
  • What we built. Stood up the BDR function from the ground up and built an AI-assisted outbound engine on Apollo, Clay, Smartlead and MillionVerifier, covering enrichment, inbox rotation and multi-step sequencing.
  • Result. 5–10K prospects a week at under 1% bounce, five qualified meetings in the first 15 days for a pilot customer, and the first rep to hit 100% outcome quota.
Parallel · New York · 2022–23

Growth and spend efficiency

  • Situation. A platform that needed users fast, with marketing spend running well ahead of results.
  • What we built. Rebuilt acquisition around LinkedIn ads and job boards, ran lead generation on Apollo and Lemlist, and moved lead management into Pipedrive with proper process.
  • Result. User base from 500 to 30,000 in eight months, weekly spend cut from $2,000 to $400, and 80+ companies onboarded, up from five or six.
Omni HR · Singapore · 2023–24

Organic growth infrastructure

  • Situation. Low search visibility and a thin backlink profile limiting inbound pipeline.
  • What we built. Ran a structured link-building and partnership programme covering guest posts, content sharing and exchanges, with Ahrefs driving target selection.
  • Result. Domain Rating from 23 to 38, monthly visitors from 5,000 to over 90,000, and a 65% rise in leads at a 35% conversion rate.
The stack we run

Tools we administer daily.

Platform-agnostic in principle, deep in practice. We work in what you already own.

CRM
  • HubSpot
  • Salesforce
  • Pipedrive
  • Your CRM
Data
  • Clay
  • Apollo
  • ZoomInfo
  • Crunchbase
  • MillionVerifier
Outbound
  • Smartlead
  • Instantly
  • Woodpecker
  • Lemlist
  • Salesloft
  • Expandi
  • Sales Navigator
Automation
  • Zapier
  • Make
  • Mailchimp
  • Notion
Engagement models

Three ways to work together.

Scoped after a 30-minute call. No proposal theatre.

Tier 01

Ops Audit

Fixed fee · 2 weeks

A full read on your stack, data, process and deliverability, with a prioritised roadmap you can act on with or without us.

  • Stack and CRM audit
  • Data quality and deliverability review
  • Prioritised roadmap
  • Written findings document
Book a 30-min call
Tier 02

Infrastructure Build

Project · 4–8 weeks

The system built, tested and documented inside your own accounts, then handed over to your team.

  • CRM or automation build
  • Outbound infrastructure
  • Reporting dashboards
  • Documentation and training
Book a 30-min call
Flagship

Fractional Ops Lead

Monthly retainer

We run Sales and Marketing Ops as an embedded part of your team, the same way we work with iDeals today.

  • Everything in Build, ongoing
  • Weekly operating rhythm
  • Continuous data hygiene
  • Board-ready reporting
  • A senior operator on call
Book a 30-min call
About

Founder-led, and that is the point.

Muhammad Faiq Khan, founder of Quantrah Oy

Muhammad Faiq Khan, Founder of Quantrah Oy

Faiq has spent the last five years building and running the operations behind B2B sales and marketing teams, from CRM architecture and marketing automation to outbound infrastructure that sends tens of thousands of emails a month without breaking. He has led revenue ops for companies in the US, UK, EU and Nordics, holds HubSpot and Clay expert certifications, and is Top Rated Plus on Upwork with a 100% job success score. He founded Quantrah in Helsinki in 2026.

Currently Marketing Operations Manager at iDeals, and Sales Operations for MarketScale, Mainstay Digital and Arratech.

HubSpot certifiedClay certifiedUpwork Top Rated Plus100% job successRegistered Finnish OyHelsinki, Finland
$300K+
Total earned
30
Jobs delivered
100%
Job success

Verified on Upwork, where Faiq holds Top Rated Plus status in the top 1% of freelancers worldwide.

Book a call with Faiq Upwork profile LinkedIn
FAQ

Questions we get asked.

Do you replace our sales or marketing team?

No. We run the systems underneath them. Your reps keep selling and your marketers keep marketing. We own the CRM, the automations, the data and the outbound infrastructure they depend on.

Do we own the infrastructure you build?

Yes, entirely. Everything is built inside your own accounts and documented as it is built. If an engagement ends, the system stays and your team has the documentation to run it.

Do you only work in HubSpot?

No. HubSpot and Salesforce are where we go deepest, and we work in Pipedrive and whatever else you already run. The CRM is your choice, not ours: we build inside the system your team already uses rather than push a migration you do not need.

What is the minimum engagement?

The two-week Ops Audit is the smallest way to work together, and it stands on its own. You keep the findings and the roadmap whether or not we continue.

Do you still do outbound?

Yes. Outbound infrastructure (domains, inboxes, deliverability, enrichment and sequencing) is one of the modules. Once that infrastructure is live, we can also run the outreach and book meetings for you, which is exactly what we do for Arratech today. What we do not do is sell appointment setting on its own, with no system underneath it.

Where are you based, and which time zones do you cover?

Quantrah Oy is a registered Finnish company based in Helsinki. We work remotely with teams across the Nordics, the wider EU, the UK and the US, and have run operations for companies in Dallas, London, Stockholm, Berlin, Budapest, Singapore, Dubai, Málaga, New York and the Bay Area.

Get started

Let’s look at your stack.

Thirty minutes, no deck. Tell us what your revenue team is running on and where it breaks, and we will tell you whether an audit is worth your money.

Book an ops audit Message Faiq on LinkedIn